The Asus ROG Phone ll was first introduced in India in September 2019 with a price tag of ₹37,999 for the 8GB/128GB variant and ₹59,999 for the 12GB/512GB variant. Due to the increase in the GST on smartphones from 12% to 18%, Asus has revised the pricing of its popular gaming phone Asus ROG Phone ll.
According to Asus, the price of ROG Phone II with new GST and depreciated rate impact would have been ₹42,554 (approximately 12% higher), but as a special gesture for the ROG Fans, it is revising the price of ROG Phone II to ₹ 39,999. It will be available to buy from Flipkart starting 22nd June 2020.
Calculation of new pricing of ROG Phone II
| Price of ROG Phone II as of 31st March | ₹ 37,999 |
| Pre Tax Price @ 12% GST | ₹ 33,928 |
| Pre Tax USD price (1 USD -> ₹71.5) (Approx. exchange rate end March 2020) | USD 475 |
| Pre Tax INR price (1USD : INR 76) (Approximate current exchange rate) | ₹ 36,063 |
| Increased GST @ 18% | ₹ 6,491 |
| Net Price with no increase from ASUS | ₹ 42,554 |
| New Price of ROG Phone II | ₹ 39,999 |
| The amount absorbed by ASUS and savings for customers | ₹ 2,555 |
Starting from June 23rd to June 27th, as a part of Flipkart’s ‘Big Saving Days‘ ROG Phone ll buyers can avail 10% instant discount on HDFC bank cards and EMI transactions. Sales start 4 Hrs early for Flipkart Plus members – 20:00 Hrs on June 22nd to 23:59 Hrs on June 27th. Check out offers on other Asus smartphones below.
| 3/32 GB | 4/64 GB | 6/64 GB | 6|128 GB | 8|256 GB | |
| Max M1 | ₹6,499 | ₹7,499 | – | – | – |
| Max Pro M1 | ₹7,999 | ₹8,999 | ₹11,999 | – | – |
| Max M2 | ₹7,999 | ₹9,499 | – | – | – |
| Max Pro M2 | ₹9,999 | ₹11,999 | ₹13,999 | – | – |
| ASUS 5Z | – | – | ₹16,999 | ₹18,999 | ₹21,999 |
Announcing the new price, Dinesh Sharma, Business Head, Mobiles, ASUS India said, “We have been overwhelmed with the love that the community has shown towards the brand ROG and especially towards ROG Phone II. The device is globally acclaimed and has won several prestigious awards for Best Gaming Smartphone of 2019. Owing to the success that we have witnessed and in-spite of the current adverse changes in the business environment, we have decided to absorb ₹ 2,555 cost increase on ROG Phone II and not pass the additional cost to our Fans.”