Xiaomi Creates Guinness World Record by Launching 500+ Mi Stores in India

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Recently, Xiaomi India had created a world record by creating the world’s largest light mosaic (logo) from 9,690 bulbs. Now, the company has announced that it has achieved its 2nd Guinness World Record feat by opening the highest number of retail stores in the world by inaugurating over 500 Mi Stores simultaneously at the exact same time. The Mi Stores are located across 14 states and all the new Mi Stores were collectively inaugurated at 12 PM on 29th October 2018.

Xiaomi Mi Store

The Mi Stores have built over an average size of 300 square feet with futuristic interiors and allows customers to experience & purchase all Xiaomi India products at one place. Design of the Mi Store is almost similar to the design of Xiaomi’s Mi Home stores. Apart from launching over 500 Mi Stores, Xiaomi is also looking forward to opening 5,000+ Mi Stores all over India by the end of 2019.

The Mi Store project is being led by Sunil Baby who earlier led offline team efforts as Regional Sales Manager at Xiaomi India. The new Mi Store outlets serve as Xiaomi’s prime retail stores situated in several towns ranging from tier 3, 4, 5 and below. To boost entrepreneurship in the rural sector, Xiaomi is also encouraging Mi Fans from small towns and villages, and other local individuals to run and operate these stores. Interested entrepreneurs can apply for a Mi Store by filling out this online form. According to the company, Mi Store project is expected to generate massive employment opportunities with over 15,000 jobs.

Commenting on this occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said, “It’s a truly special moment for Xiaomi India to be celebrating yet another Guinness world record after having achieved one merely two months ago. We have been the No. 1 smartphone brand in India for 5 consecutive quarters. Over last few quarters, offline segment has been a great success story for us, with our offline market share growing about 40 times in one year. While our Mi Home & Mi Preferred Partner stores have performed exceptionally well in metro and large cities, our presence in smaller towns and villages was still negligible till now.”

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