vivo and ZEISS officially announced a long-term strategic partnership to jointly promote and develop the latest innovations in mobile imaging technology. Vivo has also confirmed that the upcoming Vivo X60 Series will the be first smartphone series from vivo to feature Vivo ZEISS Co-engineered Imaging System.
As part of the collaboration, vivo and Zeiss will establish the vivo ZEISS Imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo’s flagship smartphones. In addition to the joint R&D program, the companies will launch the ‘vivo ZEISS Master Photography’ campaign to promote the vivo ZEISS co-engineered imaging system.
The strategic, multi-faceted collaboration is designed to allow vivo, one of the largest global smartphone makers with deep consumer insight and integrated imaging capabilities, and ZEISS, a global leader in optics and optoelectronics and a pioneer in the field of professional and mobile imaging, to build on each other’s strengths and advance mobile photography technology, the brand said in a media release.
“Commenting on the partnership between vivo and ZEISS, Joerg Schmitz, Head of ZEISS Consumer Products said, “The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”