Finally, after a long wait, Spotify officially launched in India. You can download the Spotify app from Google Play and Apple App Store. In India, Spotify comes with various features such as Multi-language music recommendations, Spotify Free with full control, Playlist specially made for India, City Playlists etc. Spotify also said that they have fine-tuned the new features to meet the Indian music fans’ personal tastes. Users can opt for Spotify Free with full control and Premium plans start from 119 per month.
The Spotify Playlists made for India includes Indiestan,Rap 91, Namaste Love, Punjabi101, and Bollywood Butter, as well as Top Hits in Hindi, Tamil, Telugu, and Punjabi. Also, Spotify’s music recommendation engine can be tuned to Hindi, Punjabi, Tamil, and Telugu. Indian users can select their preferred language to receive tailored Daily Mix, Home, Radio, and Search results and recommendations. Furthermore, Spotify also supports City playlists wherein users can easily find out what’s hot in each city, with new algorithmic playlists in Mumbai, Delhi, Bangaluru, and Chennai.
Spotify Premium Plans
- 30-days free trial
- Monthly Subscription Plan – ₹119 per month after the free trial
- Prepaid Plans – ₹13 per day, ₹39 per week, ₹129 per month, ₹389 for 3 months ₹719 for 6 months and ₹1,189 for 1 year
- Student Plans (50% off) – ₹59/month for subscription, ₹66 for 30 days for pre-paid subscription
Commenting on the launch, CeciliaQvist, Global Head of Markets, Spotify said, “Spotify’s arrival in India is a big step forward in our overall global growth strategy. We’ve worked closely with local teams of researchers, engineers, and cultural tastemakers to ensure this global product is going to be loved, used, and favored by people all over India, whether they’re listening to local Bollywood and Punjabi hits, or discovering curated global playlists of K-pop or Brazilian funk.”