Snapchat Launches ‘Landmarker’ Feature in India with the Iconic Gateway of India and Taj Mahal

Snapchat launches its latest landmarker feature in India for the first time ever enabling users to use augmented reality with two iconic monuments – Gateway of India in Mumbai and Taj Mahal in Agra. To enable the feature, users have to simply point the Snapchat camera to the monument on location through the Landmarker Lens.

Gateway of India

Along with Gateway of India and Taj Mahal, Snap also adds further twelve locations spread across the globe including Arc de Triomphe Paris, Astronomical Clock (Prague), Brandenburg Gate (Germany), El Castillo (Mexico), Galata Tower (Istanbul), Leaning Tower of Pisa (Italy), Natural History Museum (London), Neues Rathaus (Germany), Qasr Al-Farid (Saudi Arabia) Great Sphinx of Giza (Egypt), Statue of Liberty (U.S.) and Tower Bridge (London).

In addition to the above-mentioned locations Snap also announces an update to its free AR desktop app Lens Studio. To make things easy for the first-time Lens Studio users Snap has also added a new interactive tour with step-by-step instructions to create AR for Snapchat. The Lens Studio 2.1 update includes new features and also six new templates. Check out the changelog below.

  • Face In Video – Track your face onto a video.
  • Portrait Particles – Customized particles that segment behind the user’s head
  • Countdown – Create Lenses that count down to specific dates and add celebratory 3D hats and glasses.
  • Skeletal – Track 2D images to heads, necks, shoulders, elbows, and hands to create sweet joint collaborations.
  • Hair color – Modify hair color with fresh styles and tones
  • Make-up – PAR lip gloss, blush, eyeshadow

According to Snap, To date, over 500,000 lenses have been created by the Snapchat community using Lens Studio, and they have been played with over 15 billion times. The number of Snapchatters submitting new Lenses through Lens Studio every month grew by more than 20% this quarter from the prior quarter.

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