Snapchat, today announces a partnership with four IPL teams to create a unique fan experience and this is also Snapchat’s first partnership with India’s largest sporting event. The IPL teams – Royal Challengers Bangalore, Mumbai Indians, Rajasthan Royals and Delhi Daredevils have joined the Snapchat as official Stories. Along with the stories, Snapchat has also released new creative tools for fans such as Custom Stickers, Filters and Lenses. As per Snapchat, the lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat. Snaps created by these official team accounts will be featured in the Discover section of Snapchat.
Note: Long press on the Snapcodes and save it your Phone’s gallery. Open the Snapchat and scan the codes. To scan the codes, Open the Snapchar app, Tap the Profile icon in the top-left and select Settings icon in the top right. Tap Scan from Camera Roll and select the saved code one by one.
Commenting on the launch, Ben Schwerin, Snapchat’s V.P. of partnerships said, “We love finding new ways to make Snapchat a great place for fans,”We are so excited for Snapchatters to be able to catch behind the scenes action by their favorite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”