Prime Video has started rolling out a new accessibility feature called Dialogue Boost, which lets you increase the volume of dialogue relative to background music and effects, creating a more comfortable and accessible viewing experience while watching movies and series. According to Prime Video, this is an exclusive feature and not available on any other global streaming service.
This feature has initially launched on select Amazon Originals worldwide and is now available across all devices that support the Prime Video experience and offers a capability that was previously only available to customers with high-end theatre systems, specialized audio equipment, or selects smart TVs. Dialogue Boost is specially designed for those who are hard of hearing in mind but it can be used by anyone to suit their personal listening preferences.
The Dialogue Boost feature analyzes the original audio in a movie or series and intelligently identifies points where dialogue may be hard to hear above background music or effects. Then, speech patterns are isolated and audio is enhanced to make the dialogue clearer. This AI-based approach delivers a targeted enhancement to portions of spoken dialogue, instead of a general amplification at the centre channel in a home theatre system. As a result, Dialogue Boost can be enjoyed anywhere the Prime Video experience is available, the brand said in a media release.
During playback, customers can view and choose which level of Dialogue Boost they would like to use via the audio and subtitles drop-down menu. The audio tracks are labelled “English Dialogue Boost: Medium“, “English Dialogue Boost: High“, and “English Dialogue Boost: Low“. The detail page of the particular title will also indicate whether Dialogue Boost is available. Customers can now access Dialogue Boost on select Amazon Originals including Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, and “Harlem, as well as movies including The Big Sick, Beautiful Boy, and Being the Ricardos. The feature will also be made available to more titles in the coming weeks.
“At Prime Video, we are committed to building an inclusive, equitable, and enjoyable streaming experience for all our customers. Our library of captioned and audio-described content continues to grow, and by leveraging our technological capabilities to create industry-first innovations like Dialogue Boost, we are taking another step to create a more accessible streaming experience”, said, Raf Soltanovich, VP of Technology at Prime Video and Amazon Studios“.