OPPO today announced a set-up of a specialized lab for Camera Innovation at its Research & Development center Hyderabad. The new camera lab is designed to develop localized features, camera solutions using AI and focus on developing imaging software for an improved and better user experience. According to OPPO, the new innovations are designed to provide localized solutions in India for the world.
The team at Hyderbad R&D center is focusing on various AI capabilities to bring improvement in photography as well as videography. From using AI Algorithms, developing AI facial reconstruction technology to enhancing the application of beauty solutions, all Imaging effects will be specifically designed and tuned for the Indian Skin tones.
Furthermore, the lab will also work towards developing solutions for video, still photography, and research on Full Dimension Fusion (FDF) Portrait Video System technology and also new solutions to resolve issues such as night videography, different surrounding light and light temperatures etc. The Indian team will be leading innovations for other countries, including Middle East, Africa, South Asia, Japan, and Europe.
The lab is dedicated to testing mobile phone cameras in different artificially set scenes and analyzing data produced from those samples. The lab is also equipped with specialized machines to test various light sources, with different photography and videography scenarios, the lab is aimed at improving the complete performance of the smartphone by bringing more optimizations to the camera technology. According to OPPO, it has applied for over 8,800 image patents worldwide and owns over 3,500 granted patents.
“Equipped with AI capabilities, smartphones can now capture spectacular images at the level of professional cameras. The research and innovation in the imaging field at the lab aimed at changing the way people use their phones to record their lives. With the state-of-the-art equipment, we will tune and generate much realistic dataset and provide advanced quality imaging and video shooting experience.”, said Mr. Kaushal Prakash Sharma, Head, Camera Division, R&D OPPO India.