OnePlus announces its collaboration with Spotify for the launch of Red Cable Sessions. According to OnePlus, it’s a first-of-its-kind music show property by a smartphone brand in partnership with Spotify and brings together stellar music performances by artists from diverse genres like When Chai Met Toast, OAFF, and Zaeden.
The Red Cable Sessions have been specially curated to bring together our community members of the tech and music enthusiasts. It is an online initiative by the brand to connect with the OnePlus community in a diverse sensorial experience. We are positive that our RCC members and community at large will truly enjoy this unique experience, the brand said in a media release.
Starting today, the Red Cable Sessions will be available to audiences on Spotify India’s YouTube channel. OnePlus has also confirmed that the video content of all Red Cable Session performances have been Shot On OnePlus using the popular flagship device, OnePlus 10 Pro.
“We at OnePlus believe in constantly engaging with our community. As a user-first tech company, we have been dedicated to providing our users with several community-centric initiatives such as the OnePlus Music Festival, OnePlus Domin8 gaming events and much more. We are now excited to collaborate with Spotify to bring the all-new Red Cable Sessions to our community.“, said Ishita Grover, Director of Marketing Communications and Planning, OnePlus India.
“The love that Spotify has received from listeners in India, especially for music across genres and languages, is phenomenal. Independent acts on the platform are especially popular among Gen Z, and this partnership with OnePlus is an experience that brings a few of those artists and their fans closer to one another” said, Akshat Harbola, Head of Strategy & Operations – India, Spotify.