OnePlus has launched a first of its kind campaign called the OnePlus Road Trip in India. The OnePlus Road Trip’s pop-up experience outlet is set up in a massive 17 ft canter truck, and will enroute through multiple cities and towns across several states such as Assam, Meghalaya, Tripura, and Manipur amongst others in the Northeast region.
Through the OnePlus Road Trip, community members and consumers will receive a unique opportunity to gain first-hand experience of OnePlus’ newly launched products – the OnePlus 10R, OnePlus Nord CE 2 Lite as well as the Nord Buds. Consumers will also be able to purchase these products while availing of exciting offers as part of the initiative. Alongside displaying the phones and accessories, the store will also serve as an opportunity for tech enthusiasts to gain membership with the coveted OnePlus Red Cable Club and earn exclusive benefits.
As part of this innovative OnePlus Road Trip campaign, The brand has transformed the large canter truck into a mobile experience outlet. This pop-up outlet is designed to reflect the premium experience of the popular OnePlus Experience Stores and showcases key elements such as the minimal premium design, inlet logos as well as wooden flooring with optimal lighting.
According to OnePlus, the new initiative is kickstarted in Guwahati and aims to provide a unique OnePlus experience to its community across the Northeast region. The OnePlus Road Trip initiative was flagged off in Vivanta Guwahati today, in the presence of OnePlus community members. After the flag-off event at Vivanta Guwahati, the pop-up outlet will be stationed next at IIT Guwahati – 12th May, City Centre Mall – 13th May, Guwahati College – 14th May, followed by Royal Global University, Guwahati – 16th May.
“We at OnePlus are excited to unveil the all-new OnePlus Road Trip campaign today. Assam, and Northeast market at large, are a truly special market for us with a growing demand for OnePlus experience and houses a thriving community. We are thrilled to bring the OnePlus experience closer to our consumers’ doorsteps in the region, and provide them with this unique opportunity to gain an intimate experience of our products”. said Saurabh Kapoor, Director, Category and Brand Management, OnePlus India.