OnePlus announced the expansion of its smartphone portfolio with a new product line, OnePlus Nord. The first device under the OnePlus Nord line will be available in Europe and India. Also, a select number of users in North America will also get a chance to experience the new device through a limited beta program after launch.
According to OnePlus, the Nord series will be the company’s first smartphone product line that will make the premium OnePlus experience accessible to more users. Notify Me is already live on Amazon.in and interested users in India can sign up to receive the latest updates on the OnePlus’ upcoming Nord smartphone.
OnePlus Nord follows OnePlus’ new global business strategy, which includes introducing new products at more affordable price segments. The new product line also addresses feedback from OnePlus’ growing community of users, who have shown a strong desire for a more affordable smartphone that incorporates OnePlus’ flagship-level product and user experience standards, the brand said in a media release.
OnePlus has launched a new dedicated Instagram handle (@oneplus.nord) and also releasing a four-part video series on the OnePlus Nord Instagram account. The first part of the series is already live and rest all parts will be streamed in the coming days. Stay tuned with GizArena on Facebook and Twitter for the latest updates.