Bharti Airtel and NODWIN Gaming today announced a partnership to further grow E-sports in India. The partnership has been kicked off with the launch of the Airtel India Esports Tour, which is the first and largest property of its kind in this segment. This tour will initially cover all NODWIN tournaments across gaming titles of PUBG Mobile, Counter-Strike: Global Offensive, Clash of Clans, FIFA, etc
The coverage will extend to all iconic NODWIN tournaments such as the India Premiership by NODWIN, Dreamhack India, The Northeast Cup, KO Fight Nights, and PAN Fest. This will also cover NODWIN operated tournaments such as the PUBG Mobile Pro league in India. Furthermore, It will also have a national ranking and awarding system for Indian Esports players based on their year-long performance across top tournaments that will be used as a base to create a points table for all participants.
Post the culmination of the annual tour, the final leaderboard across games will be presented to recognize and reward the winners at an award show celebrating the key players in the ecosystem. The broadcast of the Airtel India Esports Tour will be available on Airtel’s digital platforms. Initially, the Airtel India Esports Tour will be seeded by NODWIN by its extensive tournament network but will aspire to be a platform where all tournaments will carry weightage independent of the organizer. The ecosystem will allow the flexibility of choice for players to play what they want and when they want.
Commenting on the partnership, Adarsh Nair, Chief Product Officer, Bharti Airtel said “At Airtel, it has always been our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with NODWIN to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with NODWIN to evolve this space and support the youth in India.”