Myntra and Jabong Launches Smart Hearable Fitness Device ‘Blink Play’

Myntra and Jabong announces Blink Play, a first of its kind smart hearable device in India. Its a 2-in-1 device can be Worn like earphones and also support advanced fitness tracking features such as steps, distance, calories burnt, etc. The Blink Play was developed at the state-of-the-art, Innovation Labs at Myntra and Jabong that was established in 2018.

Blink Play

It features seamless audio streaming with well-balanced sound quality for music & calls and also allows access to Siri and Google Assistant with just a tap. As a personal fitness coach, the device lets the user access a range of guided audio sessions on the App while tracking key activity metrics through an on-going training session. It has a dedicated app called Blink Fit which is compatible with both Android & iOS devices.

Blink Play
  • Fitness Data – Calculates steps, distance, calories burnt
  • Audio Coach – Guided audio training sessions that users can choose from, depending on activities indoor, runs, cycling sessions and walks
  • Leaderboards -Allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leaderboard depending on their scores
  • Access Siri and Ok Google with a button tap
  • Audio chipsets from Qualcomm
  • A high-quality built-in mic – Receive calls
  • Enhanced audio and call quality with Qualcomm aptX and cVc
  • Easy voice and user controls
  • Long Lasting Battery Life – Approx. 6 to 7 hours
Blink Play

The Blink Play comes in three premium metallic variants – Carbon Black, Moon Silver, & Rose Gold and two sporty designer variants – Limerick & Tangerine. It will be available to buy through ₹2,250 (Without Taxes). The package also includes a leather zip case to carry it around safely.

  • Material – TPE
  • Battery Type – Lithium-ion
  • Compatibility: Android (5.1 or later and iOS 10 or later
  • Bluetooth 4.1 with BLE
  • Water Resistant, Microphone
  • Talking time – 6-8 hours
  • Music playing time – 6-8 hours
  • Standby time – 140 hours
  • Charging time – 1.5 hours
  • Operation range – 10m

Speaking on the launch, Amar Nagaram, Head – Myntra and Jabong, said, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”

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