Economical feature phone and TV brand Detel forays into the refurbished device business with a new e-commerce platform called preloveddevice.com. All the devices sold on this platform comes with quality accessories and also a warranty of a minimum of 6 months to 1 year. According to Detel, the products listed on the website go through a rigorous 52-step quality check and certified & graded by the experts at Detel’s state-of-the-art refurbishment facility.
At present, customers can purchase refurbished smartphones of leading brands like Apple, Samsung, Xiaomi, OnePlus, etc. from PreLoveDdevice.com. All the devices sold also comes with attractive packaging, accessories, warranty and a few value added services such as Free Shipping, multiple payment options as well as a dedicated Loyalty programme. As of now, only smartphones are available on this platform and the company will introduce Home Appliances, Laptops, tablets, and other gadgets & accessories in the coming days. The products are divided into 5 grades of refurbishing.
- Pink – Just like new – Absolute never used unboxed devices
- Green – As good as new – Used and restored to new like conditions with no visible signs of wear and tear
- Brown – Excellent – Minimal use and a negligible sign of wear and tear
- Yellow – Wonderful – Moderately used sign of wear and tear
- Blue – Superior – Extensively used with visible sign of wear & tear
- Black – Heavily used with visible sign of wear and tear. Functionally OK Device
Commenting on the launch, Yogesh Bhatia, MD, Detel, said, “We have been operating in the new-goods market and have successfully introduced the world’s most economical devices such as Mobile phone and Television. Having spent over two decades in the industry, we understand the consumer’s pulse. Our new venture PreLoved Device is committed to bring technology for all at competitive prices and bridge the gap between Desirability & Affordability. We now aim to eliminate the trust deficit that exists in the refurbished device market.”