boAt Matrix Smartwatch with AMOLED Display, Up to 7-days Battery Life Launched at ₹3,999

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boAt unveils its next-generation premium-designed smartwatch called Matrix in India. The smartwatch comes with a sleek yet premium build and has a 2.5D curved design. It is equipped with a 1.65-inch AMOLED display and also supports an Always-on display. boAt Matrix is also backed by a number of sensors and includes various health-related features such as SpO2 Blood Oxygen Monitor, Step Counter, Heart Rate Monitor, and Sleep Tracker.

boAt Matrix Smartwatch
boAt Matrix Smartwatch

The smartwatch syncs seamlessly with the boAt Crest app which is available on both iOS and Android. The watch includes a smart activity tracker that records daily calories burnt, steps taken & distances covered. It also comes with 11 Active Sports Modes including Running, Walking, Climbing, Spinning, Cycling, Elliptical, Rowing machine, Yoga, Basketball, Rope skipping, and a free training mode. Check out all other features below.

boAt Matrix features

  • 3ATM water resistant – protection from dust, water, and sweat
  • Up to 7-day battery life (As per boAt)
  • multiple in-built watch faces and 100+ cloud-based watch faces 
  • Notification alerts,- calls, texts, social media notifications, sedentary alerts, and alarms,
  • Control music or camera right from the smartwatch
  • Guided breathing
  • Menstruation cycle tracker
  • Personalized health ecosystem – Make a customized plan based on BMI and current activity levels
  • Fitness Buddies – Build a crew of family & friends, share your fitness journey, earn rewards and badges by achieving goals
  • Wellness Crew Guardians – keep track of your near and dear one’s vitals even when they are away.  
boAt Matrix Display
boAt Matrix Display

The boAt Matrix Smartwatch comes in three colors – Ocean Blue, Pitch Black, and Twilight Grey and will be available on and also through the boAt’s official website at an introductory price of ₹3,999. The sale starts on 19th January 2022, at 12 pm.

“2022 is going to be a massive year for us as we look forward to introducing several firsts from boAt. boAt Matrix is our first AMOLED featuring smartwatch with an Always-on display. It is our most premium smartwatch to date and we can’t wait to see our boAtheads flaunt it.”, said Aman Gupta, Co-Founder, and CMO, Imagine Marketing Pvt. Ltd.

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