Berger Paints today announced the launch of its first-ever consumer app called Berger Visualizer to help consumers take the painting decisions optimistically. The app has been developed by IBM and offers 3D visualization. Using the Berger Visualizer app, one can play around with Colors, Textures, Design finishes, Wood finishes, Glass finishes, etc. and create a color combination for the interior and exterior of home or office.


Users can visualize wood finish in the walls or furniture or door fittings and also apply Glass painting in interior walls or tabletops or furniture, etc. The Visualizer app has multiple options to choose from predefined templates with different colors on top. Users can even visualize the painting during day time and night time. Additionally, the app also lets you save and share the look in 3D with family and friends virtually to take their opinion. You can download the app from Google Play.


Commenting on the launch, Mr. Abhijit Roy, MD & CEO, Berger Paints said, “We are glad to be able to start this new initiative for our customers. We as a brand always prefer to stay ahead and bring some innovation in all our ventures. This is a technological development in the paint sector, allied and real estate sector during this challenging time which would bring us closer to our customers. We are looking forward to a great experience and long term benefit from this consumer app.”