Amazon Fire TV Cube Launched in India at ₹12,999: Hands-free Alexa, Dolby ATMOS, Dolby Vision, HDR 10+

Amazon expands its Fire TV lineup with the launch of Fire TV Cube in India. It is also the fastest and most powerful Fire TV device in India. It supports hands-free Alexa and allows you to voice-control your entertainment system including compatible TV, Set-Top Box, Smart Home devices, A/V receivers, etc.

Fire Cube2
Amazon Fire TV Cube

With Fire TV Cube, you can watch movies and shows from Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, etc. along with living TV channels with cable or set-top box providers. Additionally, Fire TV Cube provides access to tens of thousands of channels, apps, and Alexa skills.

The Fire TV Cube is powered by a Hexa-core processor and supports Dolby ATMOS, Dolby Vision, HDR, HDR 10+ and 4K Ultra HD content at up to 60 frames per second. It supports far-field voice recognition with eight microphones and advanced beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing to make sure Alexa clearly hears your request when placed next to your TV.

Amazon Fire TV Cube Box Contents
Amazon Fire TV Cube Box Contents

You can easily search and navigate content using just your voice, whether it’s through your cable or set-top boxes, streaming apps like Prime Video, YouTube, Netflix, Disney+ Hotstar, Zee5, SonyLiv, etc. with simple voice commands like “Alexa, switch on the TV” or “Alexa, watch Mirzapur” and Alexa will respond to your request.

Fire TV Cube also uses multi-directional infrared technology, cloud-based protocols, and HDMI CEC and allows you to control your compatible TV, soundbar, A/V receiver, cable, select set-top boxes, as well as other smart home devices. Furthermore, Fire TV Cube will also let you dim the lights, check the weather, listen to the news, and more—even with the TV off with the built-in speaker.

Fire TV Cube comes with an Ethernet adapter, Alexa Voice Remote, and IR extender cable and is available to buy in India at ₹12,999. You can buy it starting 21st April on and select Croma and Reliance outlets. As an introductory offer Amazon is also providing a free HDMI cable to connect the Fire TV Cube.

“We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver a theater-like experience at home,’’ said Parag Gupta, Head of Amazon Devices, India.

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