Video streaming platform, Disney+ Hotstar, and Bharti Airtel teamed up to accelerate the adoption of the video subscription category in India. Under this initiative, Airtel has launched a new recharge at ₹401 with a free annual subscription to Disney+ Hotstar VIP. Additionally, Airtel is also offering complimentary 3GB data for 28 days with the recharge. The new recharge pack is available to all Airtel prepaid mobile customers across Airtel’s network of retail stores as well as Airtel Thanks app and airtel.in.
The annual subscription to Disney+ Hotstar VIP includes access to the best of Super Hero movies, like The Avengers, Iron Man, Thor: Ragnarok, and latest animation movies including Frozen II, The Lion King, Toy Story 4 in Hindi, Tamil & Telugu. Users can also enjoy latest Bollywood movies like Angrezi Medium, Panga, and Tanhaji immediately after theatrical release, exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Out of Love, Criminal Justice, unlimited LIVE Cricket and sporting action, and STAR serials before TV and much more.
Commenting on the launch Prabh Simran Singh, EVP & Head Subscriptions, Hotstar said, “Our philosophy is to bring World’s best entertainment to every Indian, and we are thrilled to collaborate with Airtel to make Disney+ Hotstar VIP accessible to their users across the country. Disney+ Hotstar VIP is now available to Airtel prepaid users via Airtel retail stores and through the Airtel thanks app. This collaboration will provide users a convenient and easy way to subscribe to our service.”
Speaking on the collaboration Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “On our Airtel Thanks platform, we have been bringing the best of partner services for our customers. We are delighted to add this collaboration with Disney+ Hotstar for our Airtel Thanks users. Partnerships such as these are key to unlocking the massive potential of India’s digital ecosystem and drive OTT adoption even in smaller towns and villages. At Airtel, we will continue to bring to market industry-leading innovations that deliver a differentiated experience to our customers.“