Snapchat launches Snapchat+ in India. It is a collection of exclusive, experimental, and pre-release features and will be available in India at ₹49 per month. Snapchat+ program includes six features – Snapchat+ Badge, Custom App Icons, Rewatch Indicator, Best Friends Forever, Ghost Trails on Snap Map, and Solar System. Check out all the details below.
Snapchat+ India features
- Snapchat+ Badge: A special Star designation to show which Snapchatters are subscribers. This can be turned on and off and is off by default.
- Custom App Icons: The ability to change the home screen Snapchat App icon and customize its look.
- Rewatch Indicator: An indication of how many people are rewatching your Stories (without being able to tell who specifically is rewatching them) seen in My Story Management
- Best Friends Forever: The ability to pin one friend as your number one best friend, and a new way to celebrate friendship on Snapchat.
- Ghost Trails on Snap Map: Shows the general direction of travel for where friends have moved recently (if they have explicitly agreed to share their location). This is similar to our existing “Map Moves” Snap Map feature which appears when a friend has recently traveled and has been built keeping safety & privacy in mind
- Solar System: This is a special badge on a Friendship Profile
To access these premium features you need to tap on Snapchat+ on your Snapchat profile and complete the process by adding a payment method. According to Snapchat, Over 332 million people worldwide use Snapchat every day, and they have a strong 100 Million Snapchatter community in India.
“At Snap, our focus remains on creating relevant user experiences through product developments, creative tools, and community engagements. India is an important market for Snap and investments in localizing the app experience has been key to our growth in the region. We’re very excited about offering exclusive, experimental, and pre-release features to our Indian Snapchatter community who is eager to try our new products and features” said Lakshya Malu, Interim – Market Development Lead, Snap Inc.