After the success of the OnePlus Experience Store in Bangaluru, OnePlus announces three new offline retail stores in Mumbai, Bangaluru, and Kolkata. The launch is set for 28th July 2018 and the registered & early-bird customers at the opening of the stores to receive the OnePlus merchandise. The stores will open in Jayanagar, 4th Block in Bangalore, Central Mall in Mumbai and South City Mall in Kolkata.
For assured gifts on the purchase, customers can register at oneplus.in and the Registered customers are eligible for exclusive OnePlus goodies on purchase. The First 100 customers at the store will also get a Free OnePlus 6 x Marvel Avengers Iron Man Case and a Free OnePlus branded t-shirts. Additionally, all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories. As per the press release, OnePlus is planning to open over 10 new offline touchpoints in 10 key markets and also be opening an R&D centre in India in line with its commitment to make India its second headquarters.
Speaking on the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefer touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”