Earlier in April 2017, Micromax had introduced a new affordable smartphone series named as Bharat Series with the launch of Bharat 2. This series is specially targeted at first-time smartphone buyers. As per the Micromax, just within the 45 days of Bharat 2 launch, the company has sold about two million smartphones in India. Now the company is all set to expand the series by launching three new smartphones dubbed as Bharat 2 Plus, Bharat 3 and Bharat 4. Also, all the Bharat Series smartphones are certified by Google.
Coming to the specifications, Bharat 3 and Bharat 4 comes with Smart Key, 22 Indian language support, USB OTG support etc. and Bharat 2 Plus has 5 Megapixel primary camera, 1600mAh battery, Android Nougat etc. Furthermore, all smartphones support 4G VoLTE. As of now, there is no official information about the other specifications such as Display, RAM, Processor etc and the same will be updated soon. These smartphones will be available to buy in the offline retail stores in a couple of weeks.
Commenting on the success and expansion of Bharat Series Rahul Sharma, Co-Founder, Micromax Informatics said “There is a lot of scope for innovation for getting the next set of Indian telecom consumers on the data and VoLTE adoption and Micromax as always is looking at expanding the category by bringing the best of the technology to the masses. Some of the Indian carriers have also shown the vision to get the feature to smartphone migration kicked off and we welcome all possible support in this mission of connected India. There are more than 400 million feature phone users who are waiting to move to smartphones that give the experience without straining their budgets. The exception acceptance of Bharat-2 is a testimony of our vision and also goes to prove that there is a huge appetite for budget VoLTE smartphones amongst the Indian telecom subscriber. Hence, we are further working towards fulfilling the need gap for our consumers and with the expansion of Bharat -series we believe that we will truly drive the next phase of smartphone adoption in the country.”