Back in May 2020, Xiaomi had introduced an O2O solution called Mi Commerce for consumers in India safely buy Xiaomi devices from nearest Xiaomi retail store amidst COVID-19 lockdown. Now, Xiaomi announces Mi Store on Wheels to provide retail experience to the remotest parts of the country. The Mi Store on wheels (MSoW) will operate out of a Van and travel across popular weekly haats and markets of the town.
The MSoW physical stores will allow Mi Fans and consumers to experience and purchase some of the recently introduced offerings across Redmi and Mi portfolio. The initiative will first pilot in Chhattisgarh, covering places right from Basna to Sankara and Bhawarpur to Pithora.
MSoW will have latest Redmi lineup including Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Other than smartphones, the store will also include products such as 32 inch and 43 inch Mi Smart TV, Mi Box 4K (Review), Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers.
In addition the sales of the above mentioned products the store will also gather feedback from the customer on the products that customers want for the next time the MSoW arrives in their city. As of today, Mi India has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores across India.
Commenting on the initiative, Muralikrishnan B, COO, Mi India, said, “With Mi Store on Wheels, our aim is to increase our availability in the far corners of our nation and bring the best in class Mi Store showroom experience in areas that have limited access. With this new initiative and having the largest exclusive single brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighbourhood”