Xiaomi today announced its first Mi Express Kiosk in India. The new Mi Express Kiosks are vending machines that allow consumers to buy Xiaomi smartphones and mobile accessories directly. These Kiosks accept all forms of payments across credit cards, debit cards, cash, and UPI. The first Mi Express Kiosk is already installed at the Manyata Tech Park in Bengaluru and more will be added across the country in the coming days.
The brand aims to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls. Soon customers will be able to access information on the locations of these kiosks on mi.com. Xiaomi has also confirmed that all technology equipping Mi Express Kiosks has been researched and developed in India.
In a press statement the company said “By introducing these vending machine-style kiosks, the brand has yet again developed an innovative New Retail strategy in reaching out to its consumers directly, eliminating operational and cost inefficiencies for the consumers. Xiaomi India is the first ever brand in the Indian tech industry to introduce this innovative retail model, which also offers the efficiency of e-commerce business making it a cost-effective approach and is scalable.