Jio today announced a digital literacy initiative Digital Udaan in India to empower first-time internet users with digital literacy & understanding of the Internet. As a part of the Digital Udaan initiative, Jio will engage with its users every Saturday to help them learn about the JioPhone features, use of various apps and internet safety including use of Facebook on JioPhone in a simple, safe and secure way.
This will be achieved via audio-visual training in 10 regional languages. Jio has also worked with Facebook, to ensure that modules developed for Digital Udaan, are relevant for people in these cities and localities, and will provide train-the-trainer sessions and training videos and information brochures. This program is being launched in nearly 200 different locations across 13 states and expected to reach over 7,000 locations soon.
This unique initiative will connect the participants digitally to provide a world of knowledge, government benefits & programs, access to essential services and entertainment on their phones through Facebook and the gamut of Jio apps.
Commenting on the announcement, Mr. Akash Ambani, Director, Reliance Jio said, “Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education, and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country.”