Meta and Jio Platforms today announced the launch of the first-ever end-to-end shopping experience on WhatsApp. Under this collaboration, consumers can shop from JioMart right within the WhatsApp chat. JioMart on WhatsApp will enable users in India to seamlessly browse through JioMart’s entire grocery catalog, add items to the cart, and make the payment to complete the purchase, all without leaving the WhatsApp chat.
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country. Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number +917977079770 on WhatsApp.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum, and chat-based experiences like this will be the go-to way people and businesses communicate in the coming years.”, said Mark Zuckerberg, Founder, and CEO, Meta.
“Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first-ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.” said Mukesh Ambani, Chairman and Managing Director, Reliance Industries.