ASUS today announced a permanent price cut for its seven Zenfones namely Zenfone 3 (5.2″), Zenfone 3 (5.5″), Zenfone Max, Zenfone 3 Max (5.2″), Zenfone 3 Max (5.5″), Zenfone Go (5″) and Zenfone Go (5.5″). The price reduction will be applicable across all major e-commerce sites like Flipkart, Amazon, Snapdeal and Retail stores including Asus exclusive store across India. Back in December Asus had also reduced the price of Zenfone Live by ₹2,000. Refer below table for new Zenfone prices.
Asus Zenfone New Price List (January 2018)
| Smartphone | Existing Price | New Price |
|---|---|---|
| Zenfone 3 5.2” (ZE520KL) | ₹13,999 | ₹11,999 |
| Zenfone 3 5.5” (ZE552KL) | ₹16,999 | ₹14,999 |
| Zenfone 3 Max 5.2 (ZC520TL) | ₹9,999 | ₹8,499 |
| Zenfone 3 Max 5.5 (ZC553KL) | ₹12,999 | ₹9,999 |
| Zenfone Max (ZC550KL) | ₹7,999 | ₹7,499 |
| Zenfone Go 5” | ₹7,499 | ₹6,499 |
| Zenfone Go 5.5” | ₹7,999 | ₹6,999 |
Asus Zenfone 3
Zenfone 3 comes in different screen sizes – 5.2″ & 5.5″ and powered by the octa-core Snapdragon 625 CPU. The 5.2″ variant has 3GB RAM / 32GB storage wherein the 5.5″ variant has 4GB RAM / 64GB storage. It has a 16MP rear and 8MP front camera that uses PixelMaster 3.0 technology and supports and TriTech auto-focus, OIS, EIS for shake-free photos and videos respectively. The fingerprint scanner is mounted on the rear side of the device.
Zenfone 3 Max
Zenfone 3 Max has two variants. The 5.5″ display variant has 16MP/8MP cameras and powered by the 64-bit octa-core processor. The 5.2″ display variant has 13MP/5MP cameras and powered by the by 64-bit quad-core processor. Both devices include a 4100mAh battery and can provide backup up to two days. Find more details here.
Zenfone Max
The Zenfone Max sports a 5.5-inch HD display and powered by the Snapdragon quad-core processor with 2GB RAM. It has a massive 5000mAh battery and also supports reverse charging lets you charge other smartphones using your Zenfone max. The camera optics include a 13MP front camera that supports laser autofocus and a 5MP front camera. To store and manage files, you will get 16GB of internal storage which can be further expanded using a dedicated microSD slot.
Zenfone Go
The Zenfone Go 5.2″ variant has 2GB RAM, 16GB storage, and a 2600mAh battery wherein the 5.5″ variant comes with 3GB RAM, 16GB storage, and a 3000mAh battery. Both are powered by the Snapdragon quad-core processor and run on Android 6.0 Marshmallow. Both devices come with a 13MP primary camera and a 5MP front camera. Find more details here.
Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer.”