Amazon today announced its partnership with Mr. Amitabh Bachchan to create a unique voice experience with Alexa. This experience will be available to all Alexa users starting 2021. For a quick flavour, say “Alexa, Say Hello to Amitabh Bachchan” on your Echo device, Fire TV, Alexa app, Amazon shopping app (Android only) or any Alexa-enabled device.
When launched next year, customers in India can easily invoke the Amitabh Bachchan skill by just asking Alexa and instantly getting Amitabh’s voice responding to popular requests. The Amazon Alexa team will work closely with Amitabh Bachchan to capture the iconic voice to provide users a unique experience. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice etc.
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Commenting on the partnership Mr. Amitabh Bachchan said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
Customers in India will be able to access Amitabh Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. Alexa is available on the Fire TV Stick with Alexa Voice Remote, Fire TV Edition, Amazon shopping app on Android as well as several third-party devices like mobile phones, Bluetooth speakers, headphones, wearables and smart TVs.
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“Cricket and Bollywood are integral to Alexa’s unique Indian personality. Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.