Amazon India announces one-of-a-kind Virtual Reality (VR) based experience for Prime Day which starts at midnight on Monday, 15th July and runs for 48 hours. Customers will be able to view products in life-size, inspect products up close, enjoy 360-degree views and evaluate products in the environment that they are likely to use it in. Customers can see the fit and fall of a dress on a 360-degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge.
Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad, and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from 6th July till 16th July 2019 from 12 noon to 8 PM. At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging #AmazonPrimeDay & #DiscoverTheJoyOfMore and can win exciting prizes. Customers who experience VR will also get exclusive cashback offers for shopping on Prime Day. VR Experience Zones are open to all visitors, free of charge.
| City | Mall | |
| Delhi NCR | Select City Walk Ambience Mall | |
| Bengaluru | Phoenix Market City | |
| Chennai | Express Avenue | |
| Pune | Amanora Mall | |
| Hyderabad | GVK One | |
| Kolkata | Mani Square |
Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members. Amazon is also releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can enjoy scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi, etc. Furthermore, customers can also enjoy a fly-through of the world of Prime Day, walk through its streets and play engaging games.
Visit this link to join Prime now for ₹129/month to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more. As a limited time offer, you can also opt for 3-months of Amazon Prime worth ₹387 at ₹329. Offer ends on 17th July 2019.
Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”