Amazon Announces Prime Day 2021 in India: Over 300 New Product Launches, 50% Off on Prime Membership, and more

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Amazon today officially announces that its annual Prime Day event will be held in India on 26 and 27 July 2021. Coming at the 5th anniversary of Prime in India, the two-day event starting midnight on July 26 and will include the deals and savings across categories, including Smartphones, Consumer Electronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home & Kitchen, Furniture, Everyday Essentials and more to Prime members.

Amazon Prime Day 2021
Amazon Prime Day 2021

To empower and support lakhs of Small and Medium Businesses (SMBs) to bounce back from the economic disruption owing to Covid-19 Wave 2, Amazon has announced a special deal for customers from July 8, 5:00 pm till July 24, 23:59 pm. Members can shop from millions of unique products offered by SMBs and avail offers such as 10% cashback up to INR 150* on their Prime Day purchases and more.

Prime Day 2021 offers

  • 10% instant discount with HDFC Bank Debit & Credit cards & EMI Transactions
  • Unlimited 5% reward points on Prime Day purchases with the Amazon Pay ICICI Bank Credit Card
  • Over 300 new product launches from top Indian & global brands such as Samsung, Xiaomi, boAt, Intel, Wipro, Bajaj, Eureka Forbes, Adidas, FCUK, Max, Woodland etc.
  • Unique offers and deals from hundreds of young emerging brands from Indian start-ups under Amazon Launchpad
  • Explore over 2000 new products launches from Small & Medium Businesses (SMBs)
  • World premiere of Toofan (Hindi), Malik (Malayalam), Ikkat (Kannada), and Sarpatta Parambarai (Tamil).
  • Launch of Amazon Original Series – Hostel Daze Season 2 on July 23
  • Launch of Season 3 of Mixtape series in collaboration with T-serie with 10 new songs
  • Up to 50% on Echo, Fire TV and Kindles devices
  • First time deals on Echo Show 10 and Fire TV Cube
  • Sign up with Amazon Pay and get cashback of ₹1,000

You can join Prime for ₹999 per year or ₹329 for three months at Additionally, 18-24-year-old customers can also avail of the Youth offer on Prime memberships and get 50% off through the two choices of plans. Customers can avail of this offer by signing up for Prime and verifying their age to instantly receive 50% cashback.

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